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American Registry's Privacy Policy effective April 8, 2009

Our position on the privacy of customer information

American Registry is committed to protecting the confidentiality of any personal information our customers provide to us on our website (the "Site") or in any other way. We strive to comply with all applicable privacy laws. Some personal customer information we do not share for marketing purposes under any circumstances and other personal customer information we may share (unless a customer asks us not to) with marketing partners under very specific circumstances described in the section below entitled "Customer information that we may share for marketing purposes". Visit AmericanRegistry.com and consider the quality recognition products that we offer with confidence that your private information is used appropriately by American Registry.

The focus of American Registry’s business is recognizing excellence in businesses and business people and providing quality recognition products, not selling or renting personal customer information to others. We share customer information with outside parties only as described below and we never share information for marketing purposes about any customer that has asked us not to share his, her or its information. American Registry also never shares for any purposes certain personal customer information, such as credit card numbers or passwords.

Customer information that we collect as part of our regular business operations

Like every business that offers and sells products or services through a website, we collect personal information from customers and others in order to perform and administer our normal business operations. Personal customer information is information that can be used to contact, identify or locate you, such as, for example, an e-mail address, telephone number, shipping or billing address, as well as billing and credit card information. Your personal customer information allows us to do things like communicate with you about our products and offers, provide you with a superior customer experience and ship and bill your orders in accordance with your instructions and requests to the correct address and using the right credit card.

We receive and maintain any personal customer information that you enter on the Site, volunteer to us over the telephone or give us in any other way We also maintain for marketing and customer service purposes some personal customer information that we obtain from publicly available records (such as telephone directories or comparable Internet directories) or other legally permitted sources.

Cookies

We also use "cookies" and other technologies on the Site. Cookies are small pieces of information that our server places on a visitor's computer hard drive to enable that person to more easily communicate and interact with the Site and to provide us with important information on how visitors use the Site. For example, we will place a cookie on a visitor's computer when he/she visits the Site. The next time that person visits the Site using the same computer, our server will recognize the cookie and the visitor. Further, cookies and other technologies are used in email messages we send to help us measure the effectiveness of our advertising and how visitors use our site. Many Web browsers are automatically set to accept cookies. You may change your browser settings to either reject cookies or notify you when a cookie is about to be placed on your computer. Please note, however, that rejecting cookies while visiting the Site may result in certain parts of the Site not operating correctly or as efficiently as if they were allowed.

Customer information that we may have to share in the normal course of business and not for marketing purposes

We may disclose personal customer or user information as is usual or appropriate to help us administer, run or manage our business, including to fulfill customer orders and to enhance the experience of customers and other visitors to our website. As one example, we have to disclose a customer's name and address and other contact information to a freight or delivery company in order to ship a recognition product to a customer.

If we are required by subpoena, court order or other legal process to release personal customer or user information, then we will have to do so.

If American Registry merges with or is acquired by another company, then personal customer information will of course be transferred to or shared with the new or acquiring company. All customer or user information transmitted, submitted or provided to American Registry becomes the property of American Registry. However, if American Registry is sold to or acquired by another company, all customer or user information would then belong to the acquiring company. Advisors on any such transaction, such as lawyers, accountants and business consultants, may also have access to such customer information but will be subject to a duty of confidentiality or a confidentiality agreement or both.

Customer information that we may share for marketing purposes

The only customer information that American Registry may share with other parties for marketing purposes are name, business name, e-mail address, telephone number, and/or physical address.

If American Registry has your personal or business e-mail address, it is because it was provided to us voluntarily by you (or someone acting on your behalf, such as a co-worker or secretary) or by a partner who has express permission from you to share your email address for purposes of marketing their private labeled recognition products. American Registry will contact you by e-mail at the address you provided, to offer you American Registry products or services.

We also may send you e-mails on behalf of our partners to offer you products or services that we and/or our partners think may be of interest to you.

We also may share the name, business name, e-mail address, telephone number and/or the physical address you have provided, or we have obtained from a partner to whom you provided the information, or we have obtained from public or other legal sources (such as telephone directories or comparable Internet directories) with other companies or organizations that may contact you regarding products or services that we and/or they think may be of interest to you.

While American Registry is not responsible for the privacy practices of any other parties, we nevertheless try to make sure that any parties with which we share your information for marketing purposes comply with all applicable privacy laws.

We are also not responsible for customer information that you may provide to other companies or websites, even if this site contains links to any other websites.

You can notify American Registry at any time that you do not want your customer information shared for marketing purposes with American Registry partners or other outside parties by sending an e-mail with your decision to American Registry at info@amreg.com. American Registry will always honor your request. However, it may take up to 10 business days to process your opt-out request. Please note that you may receive additional communications from us or an outside company after submitting your request if your personal information was selected from our database just prior to receiving and processing your request.

American Registry's simple opt-out policy

American Registry sends out product offerings and marketing messages by permission-based e-mail or permission-based fax correspondence, and we respect the privacy rights of the recipients by including a link in each email and a telephone number in each fax that permits the recipient to opt-out from receiving any further communications from American Registry. If you do not wish to receive product offerings or marketing messages from American Registry via email or fax, please let us know by calling the telephone number provided in the fax, or clicking on the unsubscribe link in any e-mail that you have received from American Registry.

If you do not want American Registry to share your information for marketing purposes with other parties, please contact us by e-mail at info@amreg.com with your instructions.

However, it may take up to 10 business days to process your opt-out request. Please note that you may receive additional communications from us or an outside company after submitting your request if your customer information was selected from our database just prior to receiving and processing your request.

If American Registry obtained personal customer information from you before the effective date of this current privacy policy April 8, 2009 you will be provided with an additional opportunity to notify American Registry if you do not want American Registry to share your customer information with other parties for marketing purposes. Before sharing any customer information that you provided to American Registry prior to April 8, 2009, we will first send you a notification e-mail that will include a link to allow you easily to opt-out from having your customer information shared by American Registry with other parties for marketing purposes.

American Registry does not direct its website or products at children

American Registry's website and recognition product offerings are not directed toward children and we do not knowingly collect or post information from children under thirteen years of age. For more information about the legal requirements for maintaining the privacy of children and the Children's Online Privacy Protection Act, you can visit http://www.onguardonline.gov/topics/kids-privacy.aspx or the Federal Trade Commission's website at http://www2.ftc.gov/bcp/edu/pubs/consumer/tech/tec08.shtm.

Effective Date/Privacy Policy Changes

This privacy policy is effective as of April 8, 2009 but may be changed or modified at any time. If there is a change to American Registry's privacy policy, it will be posted on this page and will be effective when posted.

Contact American Registry

If you have any questions, comments or concerns about American Registry's privacy policy, our website or our recognition products, please contact us by e-mail at info@amreg.com, by traditional mail to , Attn: Customer Service, or call us at 1-866-964-0866.

Acceptance of Terms of this User Agreement

Please read this User Agreement carefully. Your use of this website, including to personalize, order or purchase any plaque or other product, constitutes acceptance by you and agreement by you to all of the terms, conditions and requirements of this User Agreement and creates a binding contract between you and American Registry, LLC ("American Registry").

If you do NOT agree with any of the terms, conditions or requirements of this User Agreement, do NOT access or otherwise use this website or any information contained on this website and do NOT personalize, order or purchase any plaque or other product offered on this website. American Registry can and may change any of the terms of this User Agreement or this User Agreement as a whole by posting an updated or changed User Agreement on this website. If any change, addition or modification is unacceptable to you, then you should cease using this website. Your continued use of this website constitutes acceptance by you and agreement by you to all of the changed, modified or added terms, conditions and requirements of this User Agreement and creates a binding contract between you and American Registry with respect to the entire updated or changed User Agreement.

Please contact American Registry at info@amreg.com, if you have any questions about this User Agreement or its terms, conditions and requirements.

Terms, Conditions and Requirements for Use of this Website, including to Personalize, Order or Purchase Any Plaque or Other Product

To use this website, you must agree to and acknowledge the following:

You will not misrepresent or falsely state your identity (or the identity of your business or company) or your affiliation with or accreditation by any person, entity or business.

American Registry is a company independent of the Council of Better Business Bureaus or any of its regional or local affiliates and does not claim to have the endorsement of any Better Business Bureau organization with respect to the products offered on this website.

By using this website to personalize, order or purchase any plaque or other recognition product, you represent and warrant that you have the lawful and legal right or license to use, reproduce, create, distribute and/or display the content that you include in any plaque or other recognition product personalized, ordered or purchased through this website or through American Registry, whether the content consists of words, slogans, phrases, logos, emblems, photographs, drawings, pictures, endorsements, quotations, articles, or any other thing.

You agree that it is solely your responsibility to determine your relationship or affiliation or accreditation with the Council of Better Business Bureaus or any of its regional or local affiliates.

You also agree that it is also solely your responsibility to determine whether the Council of Better Business Bureaus or any regional or local affiliate imposes restrictions or limitations on the content or display of plaques or other promotional or advertising materials that may apply to you. By using this website to personalize, order or purchase any plaque or other recognition product, you represent and warrant that you have the right, authority or license to use, reproduce, create, distribute and/or display the plaque or other recognition product that you personalize, order or purchase through this website or through American Registry.

American Registry's offer or sale of any plaque or other product does not indicate that American Registry approves of any content that you selected to include on the plaque or other product, or that American Registry has any opinion or knowledge about your right, authority or license to use, reproduce, create, distribute and/or display the plaque or other product. However, American Registry reserves the right to refuse to accept or to cancel any order that it knows is in violation of this User Agreement or infringes the copyright, trademark or intellectual property rights of others.

You agree to waive and to give up your right to pursue any claims or lawsuits (including for indemnification, contribution or reimbursement) against American Registry and its employees, officers, directors, contractors, agents, parents, subsidiaries or affiliates for damages, losses and injuries of any kind that relate to, arise from or are based on your right, authority or license to create, use, reproduce, distribute and/or display a plaque or other product that was personalized or purchased through this website or through American Registry.

You also agree to indemnify, defend and hold harmless American Registry and its employees, officers, directors, contractors, agents, parents, subsidiaries or affiliates from all claims, lawsuits, losses, damages, judgments and expenses, including reasonable attorneys' fees and other litigation or defense costs and expenses, which relate to, arise from or are based on (1) your right, authority or license to create, use, reproduce, distribute and/or display a plaque or other product that was personalized or purchased through this website or through American Registry, (2) your violation of this User Agreement, (3) your use of this website, and/or (4) your violations of any rights of a third-party, including but not limited to the Council of Better Business Bureaus or any of its regional or local affiliates.

Disclaimer Of Warranties

American Registry extends a Plaque Guarantee to its customers. The current terms of the Plaque Guarantee are set forth in full in the FAQ section of the American Registry website. The complete terms of the Plaque Guarantee on November 1, 2008 were as follows, but please refer to the FAQ section for the current terms, in the event that they have been changed or updated:

If for any reason you're not absolutely delighted with your purchase from American Registry, return it to us within 90 days for an exchange or refund of the product price. For a Return Authorization please call our Customer Care Dept at 866-964-0866 or email us at customerservice@americanregistry.com.

The Plaque Guarantee is the ONLY guarantee or warranty of any kind offered by American Registry. To the fullest extent permissible pursuant to applicable law, American Registry and its affiliates expressly disclaim any and all other warranties of any kind whether express or implied, including but not limited to any warranties of title and license, or implied warranties of merchantability, fitness for a particular purpose and non-infringement.

American Registry does not make any warranty that (a) the website or its content will meet your requirements, or (b) that the website or service will be uninterrupted, timely, secure, or error free, or (c) the quality of any products, services, information, or other material purchased or obtained by you through the website or through American Registry will meet your expectations, or (d) that defects, if any, will be corrected, other than as expressly set forth in the then current version of the Plaque Guarantee.

You agree that except as set forth in the then current version of the Plaque Guarantee, American Registry shall have no responsibility for any damages suffered by you in connection with the website or any content contained therein.

You expressly agree that use of this website, including all content, data or software distributed by, downloaded or accessed from or through this website, is at your sole risk. You understand and agree that you will be solely responsible for any damage to your business, your computer system or loss of data that results from your connection to this website or the download of content, data and/or software from this website.

You acknowledge that American Registry makes no warranty or representation that confidentiality of information transmitted through this website will be maintained, although American Registry does follow a Privacy Policy with respect to customer information.

No advice or information, whether oral or written, obtained by you from American Registry or through or from this website shall create any warranty not expressly stated in this User Agreement.

Limitation Of Liability

You agree and acknowledge that American Registry's liability to you is limited to the fullest extent permitted by law. Accordingly, under no circumstances including, without limitation, its own negligence, shall American Registry or its affiliates, parents, subsidiaries, officers, employees, directors, agents, suppliers, or any other party involved in creating, producing or distributing American Registry plaques or related products or services be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to damages for loss of profits, goodwill, use, data or other intangible losses (even if American Registry has been advised of the possibility of such damages). This limitation includes and applies to your loss or damages of any kind, including those resulting from: (1) the content or information contained in any plaque or other product offered or sold by American Registry; (2) the location, manner or method that an American Registry plaque or other product is displayed or used by you or by a third party; (3) the use or inability to use this website; (4) the cost of procurement of substitute goods and services resulting from any goods, data, information or services purchased or obtained or messages received or transactions entered into through or from this website or American Registry; (5) unauthorized access to or alteration of your transmissions or data; (6) statements or conduct of any third party on this website or (7) any other matter relating to this website. Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages, so some of the above may not apply to you. In such jurisdictions, liability is limited to the fullest extent permitted by law.

Dispute Resolution

You agree that the laws of the State of New York, without regard to any conflict or choice of laws provisions, govern any disputes that may arise between you and American Registry (including its employees, officers, directors, agents, parents, subsidiaries or affiliates) relating in any way to (1) your use of this website or (2) plaques or other products that you personalize, order or purchase through this website or through American Registry.

You also agree that any such disputes shall be submitted to confidential arbitration in New York City, New York and that rules of the American Arbitration Association shall govern the arbitrations. To the fullest extent permitted by applicable law, no arbitration under this User Agreement shall be joined to an arbitration involving any other party subject to this User Agreement, whether through class arbitration proceedings or otherwise.

You also agree that before submitting any such dispute to arbitration, the aggrieved party will first attempt to resolve the dispute by mediation, with the costs of the mediation to be split evenly between you and American Registry (or, as applicable, any parents, subsidiaries or affiliates of American Registry). To that end, you agree that you are prohibited from commencing or otherwise submitting any such dispute to arbitration against American Registry (or any of its officers, directors, employees, agents, parents, subsidiaries or affiliates) until you propose in writing to American Registry or its designated attorney the name of at least one available neutral mediator in New York City, New York and agree to share evenly in the costs of the mediation and thereafter, American Registry has either refused in writing to engage in the mediation or 45 days have elapsed without American Registry agreeing to engage in the mediation.

Severability

If any provision of this User Agreement is invalid, illegal or unenforceable under any applicable statute or rule of law, such provision shall be deemed amended to achieve as nearly as possible the same economic effect as the original provision and the remaining provisions of this User Agreement shall in no way be affected or impaired.